Leasing & Specialty Leasing
The No. 1 market place in Scandinavia
Whether you are looking for an entry location into a new market, or you want another selling point for your brand, Steen & Strøm offers prime retail locations with quality rental units. We can accomodate long-term leases, short-term pop-ups and specialty leasing… the sky is the limit!
LEASING: A RANGE OF FORMATS SUITED TO YOUR OBJECTIVES
With nine leading shopping centers in all three Scandinavian countries, we provide retailers with a unique platform that attracts more than 60 million visits each year.
Are you an online retailer who wants to test physical sales or an established brand looking to try a new format in one or more of our malls across Scandinavia? From a strategic long-term location to a pop-up store, we will work with you one-on-one to ensure success.
The most iconic shopping centers in Scandinavia, attracting 60 million visitors each year, all offering the same promise: Shop. Meet. Connect®.
As professionals in retail real estate, we mobilize our attention and expertise on behalf of our customers as well as our assets. Long-term leases, shops-in-shops, pop-up stores, themed markets: we offer you a range of customized formats to accommodate your needs, whatever your concept. Whether you’re coordinating a store opening, testing a new product or product line, promoting a demo, raising your brand profile or exploring a new channel of communication or untapped regional market, your branding campaigns will gain greater force and resonate even more strongly in our attractive mall environment.
KEY FIGURES
9
leading shopping centers in Scandinavia
60 M
visits each year
1.015
Stores
Contact
Astrid Damgaard
Head of Leasing
SPECIALTY LEASING: POP-UP RETAILING AND THE MALL AS A MEDIUM
Welcome to a world of creative, innovative and flexible solutions for short-term retail.
Promote your brand and products in the most attractive market places in Scandinavia.
In Steen & Strøm's shopping centers you can create pop-up-shops, visit when touring with your roadshow, successfully execute brand events and sampling, rent a 360° shop, a regular shop or bring your own sales booth – to present your products right in the customer flow! Added with supportive advertising in the centers totems to enhance the commercial effect.
SPECIALTY LEASING AT STEEN & STRØM
SPECIALTY LEASING TO BOOST YOUR BUSINESS
ILSE JACOBSEN’S POPULAR POP-UP BACK IN FIELD’S
We’re excited to welcome Ilse Jacobsen’s popular pop-up back to Field’s to the delight of both us and our customers. After several years, the iconic Ilse Jacobsen pop-up has returned to Field’s, bringing a curated selection of dresses, jackets, flip-flops, rubber boots, and more.
THE “LOST PARCELS” POP-UP ARRIVE IN DENMARK
Bruun's Galleri and Field’s shopping center introduce a new and exciting pop-up store from King Colis.
BUTIK BEIGE INTERIOR & DESIGN POP-UP AT MARIEBERG GALLERIA
We’re delighted to welcome the popup-store Butik Beige to Marieberg Galleria, supporting them in reaching the Örebro residents who shops in Marieberg rather than in the city center.
ESSNCE POP-UP ARRIVES AT EMPORIA
Our team in Emporia, is thrilled to welcome Essnce’s exclusive pop-up store to southern Sweden for a limited two-month stay. Known for their perfumes, success on TikTok and previous pop-ups in Stockholm, Essnce has chosen Emporia as their first location in the region.
EMPORIA WELCOME SOUTH SOLE POP-UP
We are thrilled to offer South Sole a pop-up store at Emporia that complements the existing retail mix in an exciting way.
EXPANDING ADVERTISING SOLUTIONS WITH CLEAR CHANNEL
Our collaboration with Clear Channel has evolved with a strong focus on digital innovation across our shopping centers - Emporia, Allum, Marieberg Galleria and Kupolen.
LOCAL MARKET ACTIVATION: TO HIGH LIGHT THE LAUNCH OF NEXT SEASON ROBINSON TOGETHER WITH OCEAN OUTDOOR
The purpose of the marketing event at Field's was to to create buzz for the upcoming season of the reality show Robinson and have a mini Robinson live event and encourage people to test and compete. Denmark's host Jakob Kjeldberg was on site for a few hours as well as former Robinson participants.
LOCAL MARKET ACTIVATION: SAMSUNG AND JCDECAUX. POPUP AND FULL TAKOVER OF CLASSIC & DIGITAL SCREENS
Togheter with JCDecaux, Samsung opened a pop-up store at Oslo City. The purpose of the store was to let visitors test Samsung products in an interactive way. It was more than a normal campaign - in additon Samsung launch also involved full takeover of Oslo City’s classic and digital screens outside and inside.
LOCAL MARKET ACTIVATION: KITKAT IN EMPORIA - SAMPLING AND PROMOTION
Four different flavours of KitKat were sampled and marketed in 4 different flavours. The activation consisted of event space for sampling four equal flavours of KitKat, a large floor sticker, digital screens indoors and a large LED screen on the facade and entrance door filming.
LOCAL MARKET ACTIVATION TO SUPPORT PRODUCT LAUNCH
Activity to support product launch of Jörd from the Swedish dairy Arla. The activation included an event space for sampling, a large floor sticker, indoor digital screens and a large banner placed in the centre of Emporia and visible from all floors.
MATAS’ SÆTHER’S CHRISTMAS POP-UP AT FIELD’S
We are delighted to be able to offer this venue to Matas’ and Saether's Christmas pop-up as a complement to Matas permanent store.
LAUNCH OF MOBILE SHOW ROOM IN FLEXIBLE POP-UP SPACE OUT SIDE MAIN ENTRANCE
Cadillac launched one of two mobile showrooms, Cadillac ROAM, just outside one of the main entrances at Emporia. Only used part of the current, flexible pop-up space, about 65 square meters, were used.
A COMPLEMENT TO THE PERMANENT NAME IT STORE AT FIELD'S
We want to offer our customers the opportunity to shop for cool children's clothes at great prices while creating space for our new clothing collection of 2024. It's a fantastic opportunity for our customers to visit both stores and pick up some awesome clothes, says Caroline Gjedved, Store Manager at Name It.
HAPPY SOCKS OPENS COLORFUL POPUP AT OSLO CITY
Happy Socks have brought their happy and colorful socks to Oslo City. "We chose Oslo City as one of five places for popups in Norway because of the great location and the high footfall – over 11 million visitors/year, but also the visitors’ mix of people from all ages, says Øyvind Torgauten, of AttentionBrand.
A SUCCESS - TASTY EMPANADAS IN A FOOD TRUCK AT OSLO CITY'S MAIN ENTRANCE
For the past month, Oslo residents have been enjoying a wide range of Argentinian empanadas. And many have indeed done so! According to the owner of Empanada Time, sales in October were really good, but the most important reflection is the positive feedback from customers which is promising for the future since empanada is a novelty for many!
UNIQUE CHRISTMAS POP-UP INSPIRED BY THE VIKING ERA
At Marieberg Galleria, Nordlys has opened a unique 180-square-meter Christmas pop-up featuring a broad range of home decor, jewelry, and accessories inspired by the Viking era.
HIGH VISITOR NUMBERS AND DANISH CUSTOMERS ATTRACTS POPUP
Barney's has opened their second store in the Malmö area and according to the owner Nizar Nasar Emporia was chosen thanks to high visitor numbers and many Danish customers. Emporia has over 7 million visitors annually. Over four million people live in Emporia's catchment area, in the heart of the Öresund region.
LANTAN POPUP WITH WELL-KNOWN BRANDS AT GALLERIA BOULEVARD AND EMPORIA
Barney's has opened their second store in the Malmö area and according to the owner Nizar Nasar Emporia was chosen thanks to high visitor numbers and many Danish customers. Emporia has over 7 million visitors annually. Over four million people live in Emporia's catchment area, in the heart of the Öresund region.
BRUUNS GALLERI AND THE RED CROSS COLLABORATE TO REDUCE CLOTHING WASTE
We do this in a Red Cross pop-up store at Bruuns Galleri. For one month the people of Aarhus can hand in their discarded clothes. By delivering a sealed bag with the used clothes, a voucher will be received which entitles to a discount in stores that are part of the recycling campaign.
MANY VISITORS AND EASY TEST DRIVE IMPORTANT WHEN BILIA AND XPENG CHOSE EMPORIA
Bilia and XPENG have chosen to appear at Emporia with a pop-up to build interest in the new car brand in Sweden. Emporia was chosen because it is a major meeting and shopping venue with many visitors and the location for the pop-up grant a continuous stream of people.
MARKET LEADER DORO CHOSE TO OPEN THEIR FIRST POPUP AT EMPORIA
We are proud to welcome Doro to Emporia and their very first popup store ever. Doro chose Emporia because of the great location.
FRAGRANCE POP-UP AT THE MAIN ENTRANCE OF EMPORIA
Riad has chosen to open their fragrance pop-up at the Bärnstensentrén facing Hyllie Station Square. For a period of three months, Emporia's visitors can discover Riad's fragrances available for men, women and unisex.
STREET FOOD NORWAY VISITED METRO
We were proud to welcome Street Food Norway when they chose to stop by Metro the other week and Meto´s visitors could choose among many delicious dishes and relax in the sitting area back of the trucks.
EUROPEAN LAUNCH OF TESLA'S DIGITAL TEST DRIVE EXPERIENCE
EUROPEAN LAUNCH oF THE TESLA REMOTE HUB* Tesla made a powerful initiative in Örebro, Sweden's seventh largest city, with the launch of the digital test drive concept "Remote Test Drive". Örebro was the first city in Europe with the new hub. The test drive hub was located at Marieberg Galleria .
MOOMIN BY ARABIA, 150 ANNIVERSARY AND A POPUP AT EMPORIA
Moomin by Arabia has introduced more than 130 Moomin mugs since the 1950s. We rejoice in the 150th anniversary with the special edition "Havsbris," launched at Emporia. The enthusiasm was evident as Moomin enthusiasts lined up as early as 8 AM to secure their treasures. We even had a guard in place!
NESPRESSO IN FIELD'S
BRAND EVENT
It is always an honor to welcome Nespresso! The coffee experts made themselves at home on Field's Metro Square where they introduced new machines to Field's customers.
POLESTAR IN BRUUNS GALLERI
ROADSHOW
When Polestar wanted to visit Bruuns Galleri, we had to get creative! Polestar did a roadshow touring Denmark to promote their amazing cars, and together we decided to move the event to catch the eye of even more by-passers. Let's go outside!
LANCOME IN FIELD'S
BRAND EVENT
This is not the first visit by Lancome and we can understand why. The spot is situated in front of Matas, the main retailer selling beauty and hygiene products in Denmark. This allows for easy referrals and increase in sales.
DYSON IN EMPORIA
BRAND EVENT
We loved to welcome Dyson to Emporia with their first ever kiosk in Scandinavia. Set in a prime location, this brand promotion looked fantastic attracting the attention of the customers of Emporia.
BLOOMBOX IN EMPORIA
POP-UP
It is hard to resist a bunch of flowers. With a central location in Emporia, Bloombox set up a fantastic looking pop-up store selling flowers to the customers.
Contact
Danijel Sivcevic
Portfolio Manager Scandinavia