We are thrilled that Name It has chosen to combine their permanent Field's store with a pop-up to encourage customers to visit both stores.

We want to offer our customers the opportunity to shop for cool children’s clothes at great prices while creating space for our new clothing collection of 2024. It’s a fantastic opportunity for our customers to visit both stores and pick up some awesome clothes, says Caroline Gjedved, Store Manager at Name It.

Name It have a wide range of clothes for children and young people, targeting fashion-conscious families with children who are looking for clothes that allow for both play and functionality.

For our younger target groups (baby and mini), the focus is on clothes that are practical for preschool and play, and for our older target groups who are more fashion conscious, the focus is on clothes trending right now, concludes Caroline Gjedved.

Janek Gram, Center Manager at Field’s comments: We are proud to meet Name It’s request for a pop-up store to expand and complement their regular range of clothes. The pop-up created a new, unexpected aspect in our retail mix, which always is welcome.