Bilia and XPENG have chosen to appear at Emporia with a pop-up to build interest in the new car brand in Sweden. Emporia was chosen because it is a major meeting and shopping venue with many visitors and the location for the pop-up grant a continuous stream of people.

By placing a big banner in the center of Emporia’s atrium, visible from all floors, XPENG creates attention and interest among Emporia’s many visitors. The banner attracts a lot of people and people walk up to the railing and peer down on the cars on first floor.

The response in the first week was fantastic and a lot of people came and wondered about the cars, resulting in sales and actual orders. Very successful! The pop-up offers a convenient way to get information, test drive and place an order, says salesman Felix Holm at Bilia.

The cars used for test drives are parked in the garage. So far, the test drives have been fully booked during the weekends.