Cadillac launched their mobile showroom, Cadillac ROAM, just outside one of the main entrances at Emporia.

Cadillac launched their mobile showroom, Cadillac ROAM, just outside one of the main entrances at Emporia. In this hub, customers could experience, and testdrive all new, fully electric Cadillac LYRIQ. According to the Cadillac team Emporia was a strategic choice when they wanted to present the new electric car. Emporia has a large catchment area and many of the visitors are in the Cadillac LYRIQ target group.

I am proud that Cadillac chose Emporia as the first location for their mobile show room Cadillac ROAM. We have fantastic opportunities to offer different types of pop-up areas both inside Emporia and outside. Every year Emporia is visited by 7.7 million visitors, says Anna Falkenberg, Specialty Leasing Manager at Steen & Strøm.

Cadillac only used part of the current, flexible pop-up space, about 65 square meters, in front of the Havsentrén.