Tesla is making a powerful initiative in Örebro, Sweden's seventh largest city. Today is the launch of the digital test drive concept "Remote Test Drive" and Örebro is the first city in Europe with the new hub. The test drive hub is located at MariebergGa lleria.

“We chose Marieberg Galleria because it is a natural location that brings together accessibility and shopping experience for EVERYONE living in central Sweden. “Accessibility” is what our new concept is based on, you should not have to go to Stockholm, Gothenburg, Malmö etc. We will be available to everyone. Marieberg Galleria and Örebro is the perfect destination to launch the concept,” says Tesla’s Swedish team.

The fully digital test drive experience, where the customer is guided and the cars are opened and started with the Tesla mobile app remotely, makes the Tesla experience available to more people around Sweden. The new test drive hub opens at Marieberg Galleria, in Örebro as the first city in Europe, is designed by Tesla’s Chief Designer Franz von Holzhausen and will be decorated by local graffiti artists as it moves to various cities along the Swedish tour.