INITIATIVES WE LOVE
Each day, through innovative partnerships, concrete initiatives and our sharing of best practices — both inside our malls and throughout their local ecosystems — we strive to live up to our commitments to sustainability and innovation. With one simple promise: to take action in the community.
Planet Nusa's pop-up - to connect with their target audience and enhance brand experience locally
The set up of the pop-up store and the running event in Vejle wasa good example on how to redefine experiential retail through pop-up strategy – demonstrating how shopping centers can leverage temporary spaces to attract new audiences, increase dwell time, and enhance community engagement.