Danish lifestyle brand Planet Nusa – celebrated for its bold, colorful activewear and strong community engagement – set up a pop-up store at Bryggen in Vejle ten days in May.

*“Planet Nusa’s pop up and running event is a good example on how to redefine experiential retail through pop-up strategy – demonstrating how shopping centers can leverage temporary spaces to attract new audiences, increase dwell time, and enhance community engagement”, *says Christina Kampmann Petersen, Leasing Manager at Bryggen.

The initiative not only amplifies brand loyalty but also drives footfall to Bryggen, highlighting how short-term activations can serve as vibrant community hubs. To further elevate the experience, Planet Nusa is hosting a community running event that emphasizes connection over competition, offering participants the chance to run at a “social pace” and enjoy post-run refreshments with freshly baked goods from Folmers Mikrobageri. “We want to offer more than just products – we want to create experiences that strengthen our community and give back to those who support us,” says Kristine Esmer, co-founder of Planet Nusa.

With only 30 spots available, the event is designed to be exclusive and engaging, reinforcing the brand’s commitment to personal connections.

This strategic initiative is part of Planet Nusa’s innovative retail approach, utilizing pop-up spaces – this time provided by Steen & Strøm at Bryggen – to connect with their target audience and enhance the brand experience in local markets.

Planet Nusa has quickly gained a dedicated and loyal customer base, thanks to its strong commitment to inclusivity and a business approach that prioritizes building and nurturing a well-connected and engaged community. For co-founder Mille Skat, pop-ups are a key part of their growth strategy: “We see pop-ups to bring Planet Nusa to life in locations where we don’t yet have a permanent presence. This time, we’re heading to Vejle, and we are incredibly excited to welcome many wonderful guests.”

The brand’s collection spans everyday wear and its signature vibrant activewear, all designed to resonate with its engaged community. Pop-ups like the one in Bryggen allow Planet Nusa to test new markets, enhance brand visibility, and create immersive shopping experiences that go beyond traditional retail.