We are proud to announce that Bruuns Galleri strengthens the retail offer as two long standing retailers, Vero Moda and Deichmann, unveil upgraded store concepts designed to enhance the customer experience and support the center’s continued development.

Vero Moda and Deichmann, both part of Bruuns Galleri for more than two decades, are investing in significant store upgrades. Vero Moda reopened its revitalized store on 5 February with a new Nordic design concept and the brand’s first self checkout solution in Denmark. Deichmann will follow on 28 March with the launch of its innovative Deichmann 3.0 concept, offering a reimagined layout and an expanded assortment.

“We are very pleased to see both Vero Moda and Deichmann strengthen their presence in Bruuns Galleri through substantial store investments,” says Claus Brændgaard, Regional Shopping Center Manager, Bruuns Galleri. “These upgrades enhance the overall customer experience and contribute to the continued development of the centre as a leading urban shopping destination.”

Vero Moda introduces new Nordic concept – with Denmark’s first self checkout

Vero Moda’s updated store concept combines Nordic tranquility, harmonious colours and elegant oak details to create a calm and contemporary fashion environment. The store is also the first in Denmark to introduce Vero Moda’s self checkout solution.

“Bruuns Galleri is home to many of our most loyal customers, and we are confident they will experience a true wow moment when they enter the new store,” says Johan Dalegaard, Country Retail Manager, Vero Moda Denmark.

Deichmann launches new ‘Deichmann 3.0’ concept

Deichmann’s upgraded store will open with the company’s latest retail format, Deichmann 3.0. The new concept introduces clearly defined zones for sneakers, fashion footwear, elegant shoes and seasonal collections. The store will feature more than 12,000 pairs of shoes from well known brands such as adidas, New Balance, Nike, ARKK Copenhagen, Läst Copenhagen, Catwalk and Graceland.

“After more than 20 years in the center, Deichmann and Bruuns Galleri have evolved significantly,” says Louise Skovdal, PR Specialist at Deichmann. “Our previous location and store size no longer matched our modern concept – but the new store does. We are confident that the relocation and updated format will be a strong win for Bruuns Galleri, Deichmann and, most importantly, our customers.”