UPGRADED JERNIA - SUPER CUSTOMER FRIENDLY
There are several developments taking place at Metro Senter in Lørenskog and the refurbishment of the Jernia store is an example of this. Jernia has been at Metro for 16 years and earlier this month the new, upgraded store opened. The new store concept has the customer experience in focus. The store is inspiring, easy to navigate and has been complemented by a nearby pick-up point.
Lars Lauglo, Head of Establishment and Business Analysis at Jernia:
We’re very pleased with the result and are delighted by all of the positive feedback we’ve already received from customers and partners. Our ambition is that the renewal and modernization, together with the good Jernia service and the expertise of our team at Metro, will enhance the shopping experience for both new and existing customers in the future. We have high hopes and expectations for many good years at Metro Senter to come.
Jernia has a wide selection with a diverse range of products for the home, which is why it has been important to simplify the customer’s navigation in store. The new concept has more clearly defined departments and zones for the different product groups with a clear and visual navigation. This involves modernizing the choice of colors and materials, lighting, and layout. This makes the store more welcoming and attractive for customers to visit to meet their needs for goods and services for the home, garden, and kitchen. At the same time, there is more space for inspiration and product displays in the store’s many departments to make it easier for customers to see, touch and feel the products.
I’m very proud of Jernia’s decision to invest in their 600 m2 Metro store. It looks very nice, with improved customer flow and an appealing store facade and entrance area, besides it offers a pick-up point directly to the parking lot. Very customer friendly, says Christopher Castberg, Center Manager at Metro Senter.