Dressmann is an important and popular retailer among our visitors in Oslo City and the store is is one of the first Norwegian Dressmann stores to be renovated with the new store concept. And we are of course very proud of this! The re-opened store and new store concept looks amazing!

For the first time since the opening at Oslo City in 2009, Dressmann has undertaken a major and comprehensive store refurbishment.

Dressmann is an important and popular retailer among our visitors and their target audience, men aged 30-60. It’s very exciting that they have chosen to upgrade their store. I’m pleased that we had the opportunity to open parts of the facade with window sections, allowing natural light to enter the store and providing beautiful views, says Elisabeth Lohk, Center Manager at Oslo City.

We have made some minor renovations in the store before,“ says Lars-Erik Skaug, Country Manager for Dressmann, “but now we wanted to invest in a complete store overhaul. We can now offer customers a more navigable, brighter, and inviting store.

The Oslo City store is one of the first Dressmann stores in Norway to be renovated with this new store concept. The plan is for more stores to follow, according to Lars-Erik Skaug.

Together with Oslo City, we have achieved great results. Our store is popular, and we have many customers. Oslo City is definitely Oslo’s living room.

It’s not just the Dressmann store that has gained beautiful views of the surrounding city through the opened façade. To align with Lars-Erik Skaug’s vision of Oslo City as Oslo’s living room, we have renewed the interior.

It should continue to be enjoyable to shop and hang out in Oslo City, and we have developed the interior and chosen to create a strong connection with the environment around Oslo City by replacing some facades with large window sections, as in Nille, Vita, Kid Interiør, Norli and H&m Store. These façade openings have provided not only daylight but also beautiful views in the stores while you get an impression being part of the city’s pulse even from the inside, says Elisabeth Lohk.