We’re very pleased to welcome Smarteyes to Allum, while Rituals is investing in a store twice the size of its previous location.

Allum continues its commitment to enhancing both its retail mix and customer experience. As part of an ongoing interior refurbishment, Smarteyes is opening a new store of approx. 100 sqm., while Rituals is investing in a store twice the size of its previous location, offering a broader product range and an upgraded customer experience. Both openings are scheduled for the end of November.

*“We’re very pleased to welcome Smarteyes to Allum. Like us, they appeal to a wide audience. With over five million annual visitors, we’re now able to offer another strong optical brand focused on personal service and a wide selection, which complements our existing tenant mix. It’s also exciting to see Rituals embrace the trend of larger, upgraded stores. All these investments – including the renovation of Allum – contribute to an even stronger customer experience,” *says Albert Aguilar, Center Manager at Allum.

Tommie Stålkula, Real Estate Manager at Smarteyes, highlights Allum’s strategic location and overall offering: “Allum serves both as a local shopping center and a destination for customers across the Gothenburg region. Our concept is highly appreciated – a wide and affordable range of self-designed frames in Scandinavian style gives customers many ways to express their personal look. We always offer eye exams by certified opticians in our stores – and that will be the case here at Allum as well.”

Recent expansions and upgrades The trend of larger and upgraded store concepts continues. Earlier this spring, Ur & Penn launched a new concept and has since expanded its store footprint. Hemtex doubled its store size, and Normal upgraded its space and broadened its product offering. “Allum is a key retail destination with a strong and loyal customer base. We see great potential to strengthen our position here and meet the growing demand for inspiring shopping experiences,“ says Jennie Sandberg, Real Estate Manager at Rituals.