
SKORINGEN ELEVATES THE SHOPPING EXPERIENCE WITH URBAN-INSPIRED CONCEPT
We are delighted that the strong trend at Field's continues, where tenants are renewing and expanding their retail spaces.
Skoringen’s newly refurbished store in Field’s now features the brand’s latest retail concept, incorporating SNEAX and BagFocus as dedicated shop-in-shop areas. SNEAX brings together leading sneaker brands in a modern, inspiring environment, while BagFocus showcases a wide selection of bags and accessories. The concept offers customers a clearer experience of style and specialization – all under one roof.
The new store design reflects a fresh, urban aesthetic aligned with Field’s shopper demographic and current fashion trends. The goal is to deliver a more inspiring and contemporary shopping experience. SNEAX and BagFocus are already present in selected Skoringen stores across Denmark and Norway. Skoringen has been part of Field’s since the shopping center opened in 2004, and the store is now fully upgraded to the new concept. eter Konrad, Retail Chain Director at Birk Sko A/s:
“The store transformation is part of our strategy to renew the in-store experience and strengthen fast-growing categories such as sneakers and accessories. Field’s was chosen for its high footfall and trend-conscious audience, making it an ideal location for the concept. The new layout ensures improved customer flow, increased visibility, and a stronger overall impression. The result is a modern, flexible store that combines Skoringen’s broad assortment with two distinct brand universes.”
“We’re excited to see Skoringen invest in upgrading its store, joining a growing number of tenants at Field’s who are renewing and expanding their retail spaces. These initiatives collectively enhance the overall customer experience, which benefits everyone involved – retailers and visitors alike,” says Janek Buksi Gram, Shopping Center Manager at Field’s.