Sam’s has left the central Vejle location and moved into a new 200-square-meter store in Bryggen. “We are thrilled about our move to Bryggen, a shoppingcenter we believe will attract even more visitors in the future,” says Daniel Jessen, founder and CEO of Sam’s.

The store introduces a new Spanish-inspired concept with enhanced lighting, rugs, and greenery that together create a cozy and inviting atmosphere.“We expect that more fashion-conscious men aged 20-45 will discover Sam’s at Bryggen,” Daniel Jessen adds.

• There are several advantages to the relocation. Now we’re also open on Sundays, and I expect a lot from that. The children’s library and Kvickly help pull customers in our direction,’ says Store Manager Elizabeth Pedersen, who is enthusiastic about the good location and the visibility, and also emphasizes that there is always dry weather in Bryggen.
• We had a great opening. However, on the opening day itself, it was Halloween, J-Day and late night at the same time, which had an impact on the number of customers. I wasn’t disappointed at all, but I wasn’t overwhelmed either,’ says the store manager, who since the opening has experienced that people have paid a lot of attention to the store.

Claus Brændgaard, Regional Shopping Center Manager at Bryggen, concludes:

• We are delighted and proud that Sam’s has chosen to move from central Vejle to Bryggen. Sam’s further complements and expands our fashion offerings.“