As part of the ongoing interior renovation of Allum, several stores are also upgrading their concepts – including Normal, which recently reopened in a larger, updated space. The expansion enables the brand to showcase a wider range of in-demand categories such as makeup, seasonal items, and confectionery – all highly appreciated by Allum’s visitors.

Normal has been part of the center since 2018 and the new store now spans about 420 sq.m.

– We’ve had plans to expand at Allum for some time, so it’s particularly exciting to see them come to life. Our reopening coincides with the center’s interior renovation, and we truly appreciate landlords who invest in their properties. Together, we’re strengthening the customer experience at Allum – and the reopening was a great success, says Jan Nyberg, Country Manager, Normal Sweden.

*– The interior renovation of Allum is progressing as planned, and alongside this, Normal has taken the opportunity to upgrade and expand. We’re very pleased, and together we’re enhancing the overall experience of the center,“ says Albert Aguilar, Center Manager at Allum. *