Another existing retailer follows UR & PENN and chooses to expand in Kupolen in Borlänge during the last month. NEW YORKER has been in Kupolen since 2011 and has now increased their store premises to more than 1,000 square meters.

NEW YORKER has received only positive reactions from the visitors of Kupolen who appreciate the larger, upgraded store with a wider product range and with space to showcase the different fashion trends.

We are extremely proud to have the opportunity to offer NEW YORKER a larger store. The brand is a popular ingredient in our overall retail mix and offers an assortment that appeals to everyone - just like Kupolen. It is a perfect match that continues, says Sofie Källgren, Centre Manager at Kupolen.

In addition to NEW YORKER’S and Ur & Penn’s expansions, Telenor, Change Group, Cassel and Svea Vaccin have chosen to open new stores or units in Kupolen during 2023. Svea Vaccin plans to open in early 2024 and is currently looking for staff for their new business.

Kupolen has about 3 million visitors annually and is the leading shopping destination in Dalarna.