Today we're celebrating the reopening of Hunkemöller and the launch of their new store concept at Field's — one of the very first locations in Scandinavia to feature it.

Hunkemøller is taking the next step in its rebranding journey. The brand has launched its new store concept at Field’s in Copenhagen, one of the first locations in Scandinavia to feature the updated format.

– Hunkemøller’s decision to invest in its store and upgrade with the latest concept to meet the needs of today’s customers – just like several other tenants at Field’s – is very positive for us. Together, we contribute to enhancing the customer journey, says Janek Bulksi Gram, Shopping Center Manager at Field’s. The new concept offers a more sophisticated shopping experience, with personal service and an upgraded product range. Calming beige and burgundy tones create a relaxed atmosphere, while the store layout helps customers easily find the right product for every occasion. – We have enjoyed great success at Field’s since our opening in 2004, and with one of Denmark’s highest visitor numbers, it was the natural choice to introduce our new concept here, says Claus Hermansen, Managing Director at Hunkemøller.

– With this investment, we can take the next step in retail. Our refreshed store concept, combined with trained staff ready to help customers find the perfect fit, allows us to offer a truly inspiring shopping experience. Our new brand platform, ‘for every woman in you,’ underlines that we are here for women at every stage of life, he adds.

Following this launch at Field’s, Hunkemøller store at Bruuns Galleri in Aarhus – yet another of Steen & Strøm’s Danish shopping centers – will also be upgraded with the new concept in the coming days, continuing the brand’s transformation across Denmark.