
FIELD'S STRENGTHENS THE CUSTOMER EXPERIENCE WITH NEW STORE CONCEPTS AND EXPANSIONS
We are proud to announce that several tenants at Field's are investing in new concepts and larger stores, enhancing the customer experience.
Claus Adler, Leasing Manager at Field’s, says:
“The launch of both a new BabySam flagship store and Deichmann’s latest concept sends a strong signal about Field’s position in the market. In the past month, Rogerz has also opened a new store at Field’s – a store that sets new standards for the trading card experience in Denmark – and we have more exciting news on the way.”
ROGERZ brings the wildest TCG universe to the Nordics – and we’re proud to welcome them to Field’s.
Anders Ejsing, co-founder and partner at Rogerz, states: “Our ambition is to position Rogerz as a premium retailer within trading cards. A location at Field’s supports our brand far more than a traditional high street store – both because we can offer an exclusive retail experience and because we reach a broader audience, including customers from Sweden with easy access to Field’s.”
Read the full presssrelease, in Danish.
On 3 October, Renault will open the doors to their first RNLT store in Scandinavia. The new store is a central part of Renault’s ambition to get closer to customers. Søren Hyltoft, Head of Communication & Marketing, comments: “Field’s is located in one of the most architecturally interesting areas in Copenhagen, close to both the airport and the city center. Each year, the center attracts over 9 million visitors with a mix of high street and high-end brands, and it offers a central location with easy access to public transport – even for those who have not yet purchased their new Renault.”
Read the full pressrelease, in Danish.
BabySam launches a new flagship store with Northern Europe’s first Cybex Store-in-Store. Kenneth Nørgaard, CEO of BabySam, explains: *“Together with CYBEX, we are launching the first Cybex Store-in-Store in Northern Europe. It provides access to exclusive collections, events, and activities – positioning Copenhagen and Field’s as a key launch platform for Cybex.”
Deichmann relocates on 30 October to introduce the “Deichmann 3.0” concept, creating a more modern and inspiring customer experience. The assortment is also expanded with brands such as New Balance, ARKK Copenhagen, Buffalo, and LÄST Copenhagen. Thomas Christensen, Managing Director Nordics at Deichmann, says: “We have been at Field’s for over two decades and still see the center as one of Denmark’s strongest. The relocation gives us a position that suits us even better and provides a clear advantage for our customers.”
Read the full pressrelease regarding BabySam and Deichmann, in Danish.
Activate opens in Field’s – the Nordics’ first active gaming arena The Canadian experience concept Activate is now entering the Nordic market, with Field’s becoming the first center in Denmark – and one of the very first in the region. Håvard Olstad, Nordic Managing Director, Activate Games Scandinavia, comments: “We are convinced that Activate fits perfectly in the Nordic market. Our concept appeals to everyone who loves to be active, try something new, and have fun together. We look forward to welcoming Danes to our first arena at Field’s.”