We are thrilled to welcome BODYPOWER to Emporia's. The opening strengthes the health and fitness offering with a wide and carefully selected range of dietary supplements, sports nutrition, health products and accessories.

The opening also means that we can meet that demand of this kind of products among the visitors. The physical store is at the heart of BODYPOWER’s business model, enabling personal customer meetings, advice and product demonstrations.

“Our establishment at Emporia is part of our ambition to strengthen BODYPOWER locally and create a destination for health, fitness and inspiration,” says Christopher Doxryd, CEO of BODYPOWER, which currently has eight stores in Sweden.

Emporia’s visitors can look forward to personal advice from knowledgeable and dedicated staff, product demonstrations, tastings and inspiring events, as well as exclusive campaigns and offers specially designed for Emporia. BODYPOWER’s ambitions complement Emporia’s wide range of sports stores. Together with Stadium, XXL, Intersport and Team Sportia, the shopping center offers a strong and comprehensive range of health and fitness products, according to Center Manager Martin Lundquist.

“We chose Emporia because it is one of Sweden’s most visited shopping destinations with a broad and relevant target group. Its strategic location means we can reach both Malmö residents and visitors from across the Öresund region, which provides excellent conditions for strengthening our brand and growing in southern Sweden. Emporia is also well suited to our concept and our high standards for customer experience”, concludes Christopher Doxryd.

Emporia is consolidating its position as a leading retail destination in Sweden’s metropolitan regions. During the year, Polo Ralph Lauren, DRM-LND, Lakritsroten, Oscar Jacobson, Tele2 and The Gem opened stores at Emporia, while several existing concepts such as Hästens, Gina Tricot, Skechers, Kicks, Lekia and Elon Ljud & Bild expanded or upgraded their stores.