Oslo City’s marketing department organized an event in collaboration with Egmont People and the Vålerenga community. We created our own Secondhand Pop-up Store at the main entrance, where everyone could drop off discarded clothes that are no longer used and at the same time shop for new clothes at a good price.

All profits were donated to Vålerenga Samfunn and the work they do for vulnerable people in the old part of Oslo. Every day during the event there were long queues around the building and the enthusiasm for reuse and secondhand shopping was beyond expectations.

A lot of people were donating clothes and contributing to a good cause! Together we managed to raise over 30.000 NOK for Vålerenga, says Camilla Mindrebøe, Marketing Manager Oslo City,

More events like this are being planned.