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5

millions of visitors annually

83

brands

9

restaurants

1,700

parking places

49,749

sq.m. GLA

Albert Aguilar

Albert Aguilar

Shopping Center Manager

+46 73 944 42 01

Danijel Sivcevic

Danijel Sivcevic

Henrik Leveau

Henrik Leveau

Specialty Leasing Contact

+46 725 808 606

Allum – Eastern Gothenburg’s Leading Retail Destination

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Located just outside Gothenburg — Sweden’s second-largest city — Allum enjoys a prime location with excellent accessibility by both car and public transport. With a direct link to Gothenburg’s city center, the center is a key hub for shoppers in the eastern part of the region.

Allum welcomes over five million visitors annually and offers a broad and compelling retail mix designed to make it the #1 choice for shopping and socializing in eastern Gothenburg. The center is home to 84 stores, including strong national and international brands such as H&M, H&M Home, Åhléns, Levi’s, Hemtex, Lyko, Rituals, Kronans Apotek, ICA Maxi, Systembolaget, Arken Zoo, Vero Moda and many more.

To further enhance the customer experience, Allum is currently undergoing an extensive interior renovation, with completion scheduled for late autumn 2025. The revitalized center will offer a modern, welcoming atmosphere that reflects the evolving needs and expectations of today’s shoppers.

Find here all mall's data

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Events

Our malls are never quite what you expect them to be. They’re where great ideas meet, talent blossoms and the unexpected is never far away. With their expressive potential, they offer a unique setting for inspiring stories and lasting emotions, guided by a simple watchword: Let’s Play®.