INITIATIVES WE LOVE
Each day, through innovative partnerships, concrete initiatives and our sharing of best practices — both inside our malls and throughout their local ecosystems — we strive to live up to our commitments to sustainability and innovation. With one simple promise: to take action in the community.
Mylderfestivalen – a key attraction in Lørenskog
Being a partner in the Mylderfestivalen and other local events for the locals is dear to both Metro and Steen & Strøm.
Since its inception in 2015, Mylderfestivalen has become a beloved annual family festival in Lørenskog. The event is organized through a strong collaboration between Metro, Lørenskog Hus, the local cultural school, library, and youth center Volt — a clear example of how partnerships between retail and community can create lasting value.
Designed to engage families with children, the festival features a diverse program including stage performances, dance, creative workshops, and popular children’s characters. This year’s highlights included appearances by Bluey and Bingo, concerts by Turbotroll, and showcases from local children’s and youth groups.