INITIATIVES WE LOVE
More than shopping. We strive to be a meaningful part of our visitors’ everyday lives by creating welcoming places where people can meet, connect, and enjoy memorable moments together.
Because great experiences are about more than retail, they’re about community, connection, and fun!
Co-organizer of Allum Hill Race
Supporting local initiatives and local organizations is part of Steen & Strøm’s DNA and something our shopping centers are doing on a regular basis. Allum welcomed, together with Sävedalens AIK, the world elite as well as beginners to climb the "Allumbacken" between Allum and Kåsjön twice on roller skis in the Allum Hill Race in August 2023.
Supporting local initiatives and local organizations is part of Steen & Strøm’s DNA and something our shopping centers are doing on a regular basis. Allum welcomed, together with Sävedalens AIK, the world elite as well as beginners to climb the “Allumbacken” between Allum and Kåsjön twice on roller skis in the Allum Hill Race which took place in August 2023.
“For us, it is important to contribute to both a positive development of public health and a vibrant city center”, says Albert Aguilar, Center Manager at Allum, where the number tag distribution took place just like one of the starting points east of the shopping center.