The Senior Gathering at Allum is a great example of how we, as a shopping center operator, can use our centers to foster a sense of community in the places where we are present – in line with our CSR strategy of serving communities.

For the 12th time, Allum welcomed more than 100 seniors to enjoy line dancing, coffee, and friendship.

“Since October 2023 we’ve been creating events that spark joy and reduce loneliness,” says Sofia Hovnert, Marketing Manager at Allum.

Thanks to the support of local senior associations since autumn 2024, participation has grown from just 15 to around 100 at every gathering.