INITIATIVES WE LOVE
Each day, through innovative partnerships, concrete initiatives and our sharing of best practices — both inside our malls and throughout their local ecosystems — we strive to live up to our commitments to sustainability and innovation. With one simple promise: to take action in the community.
A stylish Senior Day at Allum – fashion, fun & community
Senior Day at Allum was a true highlight – this time featuring a lively fashion show that drew an impressive 90 attendees. Fourteen brave models, 3 men and 11 women, took to the catwalk with confidence, joy, and plenty of style.
This recurring gathering, hosted in collaboration with Partille Municipality, is all about creating meaningful moments for seniors in and around Partille. The initiative aims to reduce loneliness and offer a warm, welcoming space where people can meet, connect, and enjoy something out of the ordinary.
A big thank you to everyone who joined us, especially our fantastic models, and to Partille Municipality for the continued partnership. We’re already looking forward to the next Senior Day at Allum!