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TWO NEW CONCEPTS IN EMPORIA IN THE SPRING

At Steen & Strøm we continue to develop Emporia, with 7.7 million visitors annually, to strenghten the position as southern Sweden's strongest shopping center. During the spring, two new retailers will be welcomed to Emporia. Lindt, which has enchanted the world with chocolate for over 175 years, and Arken Zoo, which is part of the Nordic region's largest pet shop concept, Musti Group.

We continue to develop both the customer experience and the retail mix and are very excited to present both Lindt and Arken Zoo, which are two strong and established brands that complement Emporia’s retail mix in a very positive way. Both also represent concepts that have been requested by Emporia’s visitors, says Selma Crnkic. Leasing Manager at Steen & Strøm.

Lindt opens at the end of March - just in time for Easter The 146 square meter store in the entrance floor of Emporia will be Lindt Nordic’s eleventh store.

Emporia has been of interest to us for many years and the establishment is important to strengthen our position in southern Sweden. We have been waiting for the right time to establish a store and now it is time, says Sanna Holst, Head of Retail at Lindt & Sprüngli (Nordic).

In the Emporia store, Lindt’s latest concept Crema Gelata and hot chocolate will be launched, complementing the regular range of chocolate bars, gifts, and a large selection of the company’s pre-packed LINDOR marbles, as well as pick-your-own chocolate.

Arken Zoo opens at the end of April Arken Zoo currently has over 100 stores in Sweden and will open the 138 square metres ground floor store in Emporia at the end of April. The store will offer Arken Zoo’s regular range but in a more compact format.

The opening at Emporia is part of the work to make our offer more accessible to our customers. We have a solid e-commerce, but the physical stores are also important to us, says Marcus Haas, Establishment Manager at Arken Zoo.

Read the full press release in Swedish.