We are proud to share that Emporia is the first location in Sweden to showcase Tre’s new store concept.

As part of this initiative, Tre expanded its presence at Emporia by opening a store three times larger than its previous premises. The new store serves as a pilot for Tre’s updated concept.

“In the approximately 90 square meter store, customers are welcomed by a broader product range, a warmer and more inviting store environment, and dedicated areas designed to enable even more personal customer interactions. The new concept has been developed to create a more cohesive overall experience, where offering, service and brand are integrated in a more considered way,” says Carina Johannesson, Concept & Establishment Developer at 3Stores.

The updated store concept at Emporia features upgraded checkout counters and a dedicated area for meetings with business customers, all within an environment that offers a noticeably calmer atmosphere than before. The expansion has also enabled the creation of a larger and more functional staff area.

Martin Lundquist, Center Manager at Emporia, highlights the importance of Tre’s investment: “That Tre chose Emporia for this initiative is a clear confirmation of our role as a platform for development and innovation within retail. Expanding into a store three times the previous size strengthens both the service offering and the overall customer experience.”

Tre also points to Emporia as a natural choice for the launch of the concept: “When the opportunity arose to expand while remaining in the same strong location, the decision was an easy one. The larger space gave us an excellent opportunity to further develop our store concept. Emporia has therefore become a pilot for several conceptual changes aimed at improving customer interactions and more clearly reflecting our brand and product range,” says Carina Johannesson.

Lucas Blackwell, Store Manager at Tre Emporia, concludes: “I’m very happy to be part of this store development and proud that we were the first in Sweden to open the new store concept. The response from our customers has been very positive.”