Tele2 has launched a new, state-of-the-art 60-square-metre concept store at Emporia in Malmö. The store offers the latest in mobile technology, smart devices, and connected services – with a strong emphasis on customer experience and tailored advice. “Emporia is a premier retail destination in southern Sweden, and we have a strong customer base in the region – spanning both consumers and business clients. Establishing a presence here allows us to deliver our services, customized solutions, and personalized guidance in a high-traffic environment,” says Charlotte Månsson, Head of Stores at Tele2 Sweden.

With Tele2’s arrival, Emporia’s already comprehensive telecom offering is further strengthened.

“Our store is designed to be open, inspiring, and highly interactive – with simplicity and personal service integrated into every customer touchpoint. In addition to the latest mobile devices and subscriptions, we offer smart solutions for homes, businesses, and everyday life,” says Afroza Rupani, Store Manager at Tele2 Emporia.

The center’s management team also welcomes the new addition: “We are delighted to welcome Tele2 to Emporia. Their innovative offering is well aligned with our ambition to provide visitors with a relevant and future-focused mix of technology and services. This further enhances Emporia’s position as a dynamic retail and meeting hub in the region,” says Martin Lundquist, Center Manager at Emporia.