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SUBWAY OPENS NEW RESTAURANT IN FIELD’S

We’re excited to announce that Nordic Bites Group is opening a brand-new Subway restaurant in Field’s, Ørestad at the end of November – right next to McDonald’s.

The restaurant will offer approximately 25 seats and marks Subway’s fifth location in Denmark. Visitors will be able to enjoy the full Subway experience: the iconic sandwiches and salads tailored to individual preferences, combined with an enhanced digital guest journey. Orders can be placed via self-service kiosks, making the experience both fast and flexible. Dorte Gleie, Country Director for Subway Denmark, comments:

“We believe Field’s is a perfect match for our concept and for the diverse audience that visits the center every day.”

The opening in Field’s is part of an ambitious growth strategy. In 2025, Nordic Bites Group – Master Franchisee for Subway in the Nordics – will open six new Subway restaurants in Denmark, followed by ten more in 2026. The new location is a key milestone for the brand and is expected to become one of the busiest Subway restaurants in the country. Janek Gram, Center Manager at Field’s, adds:

“We’re very pleased that Subway has chosen to open with us. Their menu complements our existing food offerings and further enhances the overall customer experience.”

Dorte Gleie concludes: “We have high expectations for the Field’s restaurant. With its prime location in one of Denmark’s largest shopping centers, we see this as a flagship that truly showcases what Subway stands for today.”