When the owners of the SMYCKA store in Kumla wanted to expand to reach more and new customers, they chose to open a store at Marieberg Galleria in Örebro. The response since the opening in April has been very good.

Marieberg Galleria has always been a place that we felt would give us the opportunity to meet more and new customers and that’s what we have done. Our strength is that, in parallel with being able to offer customers jewellery and watches from many strong and well-known brands, we also handle repairs and can bring old gold back to life in the form of new jewellery, says Jenny Liljeberg, who together with her husband, the goldsmith Carl Liljeberg, has been running the SMYCKA store at Marieberg Galleria since April 2023.

In the premium segment, Carl, and Jenny, who have been running a jewellery shop and studio in Kumla for over 20 years, have long-standing relationships with industry colleagues and established relationships with suppliers and other jewellery manufacturers in Sweden. For those who want to design special jewellery, there are all possibilities with two goldsmiths employed in the company.

I am so happy that Jenny and Carl chose to establish at Marieberg Galleria and that they have invested in highlighting the handicraft and their expertise. Their total offer and not least goldsmith expertise meets the demand of our visitors and complements the rest of our watch and jewellery range, says Sofie Källgren Shopping Center Manager at Marieberg Galleria with 4 million visitors annually.

Jenny Liljeberg explains that the response from visitors has been very good and brings back energy which they re-invest in the next customer meeting. This is a positive cycle that they try to pass on to their knowledgeable and competent staff.

We understand service and notice that the customer at Marieberg Galleria both appreciates and expects it. It generally feels very good, concludes Jenny Liljeberg.