Gina Tricot has now opened a new, larger store at Allum, featuring the brand’s latest store concept. The investment is another strong signal of confidence in the destination and its potential.

“The move to a larger location has given us better opportunities to further develop both our offering and the customer experience. The store features our latest interior design concept, enhanced display areas and space for a broader assortment, including an expanded focus on Young. We are pleased to have opened the new store at Allum and look forward to continuing to develop our presence and offering for customers at the destination,” says Ing-Marie Edvardsson, Establishment Manager, Gina Tricot.

The opening follows a series of investments by retailers at Allum, including expansions by Rituals and Specsavers. Together, these developments reflect the confidence that leading brands have in the location, customer base and long-term growth opportunities.

“Both existing and new operators choosing to invest in their businesses at Allum is a clear testament to our attractiveness. The expansions by brands such as Rituals and Specsavers, together with Gina Tricot’s new store concept, demonstrate that several leading brands see significant potential in the location and customer base. At the same time, we are seeing record-strong results in our customer surveys, with both customer satisfaction and willingness to recommend Allum to friends increasing significantly. Combined with the dedication of our retail teams, this creates strong conditions for continued growth for our brands at Allum,” says Albert Aguilar.

A big thank you to Gina Tricot and all our retail partners who continue to invest in creating great customer experience and contributing to Allum’s ongoing development.