
SILVAN OPENS NEW CITY STORE CONCEPT AT FIELD’S
Field’s continues its strong development by attracting leading international and national brands, further reinforcing its position as one of Denmark’s premier retail and leisure destinations.
Silvan has opened a new 1,100 sq m store at Field’s, marking the retailer’s 13th city-format location. The concept is designed for urban consumers looking to create functional and personal homes, with convenient access to home improvement products and services close to where they live and work. The new store offers a carefully selected product range alongside a variety of services, including tool rental, a timber cutting service and paint mixing. A dedicated children’s play area is also integrated into the store experience.
“With our city concept, we make it easy and convenient for customers to find the right products close to where they live and spend their time. We cater to people who want to create a home, regardless of the type of property they live in. Field’s is therefore an ideal location for us,” says Klaus Dolmer, CEO of Silvan.
“Silvan’s city concept gives our visitors even more opportunities to complete everyday home improvement projects quickly and conveniently. The combination of products, services and experiences makes the store a valuable addition to our existing retail offering,” says Janek Gram, Center Manager at Field’s.