Marieberg Galleria is strengthening its role as more than a shopping destination by launching Senior Day on September 23. The concept builds on Steen & Strøm’s wider initiatives to foster community among seniors, with similar activities already established at Allum in Partille and Kupolen in Borlänge in October.

The initiative offers seniors across the county a free, quarterly meeting place built on connection, inspiration, and community.

The program begins at 09:00, one hour before the center opens, with fashion shows, style updates, and special offers from retailers including Cassels, Lindgren’s Blu Di Blu, and Jeansbolaget. Konditori Vasa will provide coffee and pastries, and visitors can look forward to exclusive goodie bags. “Together with our retailers, we want Senior Day to become a recurring highlight that brings people together and helps counteract loneliness,” says Sofie Källgren, Centre Manager at Marieberg Galleria.