Allum's ReFashion, a pilot project to raise awareness of the reuse of fashion clothing and accessories, was well attended with many customers and sellers.

The event was open to everyone, both private individuals who wanted to sell their discarded clothes and accessories, but also to the Church of Sweden and Hela Människan and their second-hand sales.

The well attended reuse event will now be evaluated and the idea is that it will become a recurring element in Allum’s mix of shops.

We wanted to strike a blow for sustainable fashion, says Albert Aguilar, Centre Manager at Allum, and the person behind Allum’s ReFashion, who believes this is an opportunity to increase environmental awareness and promote sustainable lifestyles.

To promote sustainable lifestyles is one of the initiatives in Steen & Strøm’s sustainability programme, Act4Good.