We are delighted that Inditex has chosen Field’s as the location for Pull&Bear’s continued expansion in Scandinavia, further strengthening the center’s position as a leading shopping destination.

Pull&Bear made its Danish debut with the opening of its first store at FIELD’S, bringing the brand’s universe to Copenhagen for the very first time.

Spanning more than 900 m², the new store introduced Pull&Bear’s latest global concept – a contemporary, minimalist design where digital elements and customer experience come together. The space served not only as a place to showcase collections, but also as a platform for creating shared worlds of inspiration across fashion, design, and local culture.

In line with Pull&Bear’s latest international openings, the store featured a clean, minimalist aesthetic combining different textures and materials. Metallic finishes, industrial surfaces, wooden details, and lighting elements coexisted in a space designed to guide visitors intuitively, creating a fluid and visually stimulating journey. Screens positioned throughout the store and polycarbonate light bars accompanied the customer journey, adding rhythm and depth to the space.

The experience was completed with assisted payment systems and an online order collection point, designed to offer a seamless interaction aligned with current shopping habits. Conceived as an environment for exploration, the store’s modular layout was organized into distinct areas, allowing collections to be discovered from different perspectives and encouraging experimentation and self-expression. Each zone was carefully curated to reinforce Pull&Bear’s identity and create a dynamic, immersive experience.

The opening was accompanied by a special activation on the 25th with Freja Wewer, influencer and creative director of Issue Issue magazine. Freja hosted an event at Bar Amore, where she presented the brand and its latest collections to her closest creative circle. She also curated an in-store intervention featuring a selection of garments and objects from her personal universe, creating a space that celebrated Copenhagen from her perspective.

“We are delighted that Inditex has chosen Field’s as the location for Pull&Bear’s continued expansion in Scandinavia, further strengthening the center’s position as a leading shopping destination. We would like to extend a sincere thank you to everyone involved in this journey,” said Janek Gram, Center Manager at Field’s.