Steen & Strøm welcomes POWER to Field’s in Copenhagen and Bruuns Galleri in Aarhus, as the electronics and home appliance retailer takes the next step in its Danish expansion strategy.

The two new stores will further strengthen the retail offering and customer experience in both centers.

The openings are part of the brand’s continued growth in prime shopping destinations with strong accessibility, high footfall and significant local purchasing power.

“Field’s has long been a dream location for us, thanks to its excellent accessibility via motorways and the metro. The same applies to Bruuns Galleri, located right by train, bus and light rail – a natural starting or ending point for a city shopping trip. Both locations offer enormous potential and strong local purchasing power. I can promise one thing: we will open both stores with a big bang,” says Jesper Boysen, CEO of POWER.

The establishment of POWER in Field’s will create approximately 50 new jobs, while the Bruuns Galleri store is expected to generate 30–40 positions. Both stores are scheduled to open during the autumn.At Steen & Strøm, POWER is seen as a strong addition to both centers’ retail mix and long-term development.

“We are very pleased that POWER has chosen Field’s as its new location. POWER is a strong and highly relevant brand for our visitors, and the establishment strengthens the center’s offering within electronics and home appliances, further reinforcing Field’s position as the region’s leading shopping destination,” says Janek Gram, Center Manager at Field’s.

Claus Brændgaard, Regional Center Manager at Bruuns Galleri, adds: “With POWER as a new tenant, Bruuns Galleri further strengthens its position as one of Jutland’s strongest shopping destinations and a central meeting place in Aarhus. Their establishment enhances the overall offer and supports the continued development of the customer experience.”

“POWER’s openings at Field’s and Bruuns Galleri underline the strong market positions of both centers. The new stores strengthen volume, relevance and diversity in the retail mix, creating additional value for our visitors,” concludes Astrid Damgaard, Head of Leasing at Steen & Strøm.