We’re pleased to welcome ICE, the third-largest mobile operator in Norway, to Oslo City – expanding our retail mix and meeting the growing demand from our visitors for products and services from leading telecom providers.

– With ICE’s arrival, we’re further strengthening Oslo City’s telecom offering, giving our visitors an even broader range of mobile phones, subscription plans, and accessories. ICE is committed to choice and enhanced customer experiences – and they’re doing it with their latest store concept and an attractive new storefront, right next to Fredrik & Louisa, who opened in late April, says Elisabeth Lohk, Center Manager at Oslo City.

The store at Oslo City is the ninth in Norway.

– Our team has worked hard to create a store that truly reflects ICE’s identity. The opening day exceeded all expectations, with lines from morning to evening and a fantastic atmosphere – boosted by free ice cream handed out in collaboration with Samsung. With this new store at Oslo City, we’re strengthening our presence where people are. We’re excited to welcome more customers, offering expert support, personal service – or just a friendly chat, says Hanne Thorberg Simonsen, Marketing Manager Retail and Mobile Broadband at ICE, Lyse Tele.