We are delighted to share that ONLY continues the store upgrade trend at Emporia with a comprehensive renovation of its store, introducing the brand’s latest concept.

A key highlight of the update is a significantly expanded denim department, reinforcing ONLY’s strong positioning within this category.

Visitors to Emporia are now welcomed by a refreshed interior that is bright, flexible, clean and inspiring. Except for the flooring, the entire store has been updated – including repainted walls, a redesigned checkout area and newly refreshed fitting rooms with a distinctly girly look and feel. Thoughtful lighting and carefully selected color choices create a more spacious and airy impression, adding depth and energy to the store environment. The ambition is for customers to clearly feel that the store is dynamic and constantly evolving.

During the renovation, the previous assortment was sold out, and the store is now fully stocked with the latest spring arrivals.

“Emporia is important to us as it is one of Sweden’s largest and best shopping destinations – not only for Swedes but also for many Danish visitors. Our team is excited to showcase the new products and the updated store to our customers,” says Jens Kristian Holberg, Retail & Area Manager at Bestseller.

The renovation has been very positively received by customers. “Our customers are extremely positive and find the new store both inspiring and fun,” says Malin Ljunggren, Store Manager at ONLY Emporia.

Only has been part of EMporia since the grand opening in 2012.