At Steen & Strøm, we are pleased that Kings & Queens is one of many of our retailers contributing to the continued development of the customer journey across our retail mix.

Kings & Queens, which has been part of Emporia since 2019, has completed a comprehensive store upgrade. The walls have been refreshed from a dark tone to white, and the shelving sections have been opened to enhance sightlines and create a brighter, more spacious in store environment. Columns have been removed and the entrance has been widened, further enhancing the open and accessible store flow.

The overall layout has been re engineered to optimize customer circulation, and the fitting rooms have been relocated, expanded, and upgraded to deliver an improved try on experience. The layout has also been clarified, with one section dedicated to casual styles and another to more formal wear.