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KIDS BRANDS STORE OPENS IN BIGGER STORE IN EMPORIA

KIDS BRANDS STORE is focusing on clothing for young people aged 8–16. The store concept, which has approx. 90 percent of sales via e-commerce, chooses to open a bigger store in Emporia to develop both the product range and the opportunities to meet the customer where they hang out.

The bigger store of 195 square meters in total enables the company to focus more on the product range of girls.The store will be an essential showcase allowing more Scanians and especially Danes to discover Kids Brands Store’s range of world-leading fashion brands such as Calvin Klein, Polo Ralph Lauren, Nike, Lyle & Scott, Caps Lab (?) and Gant, to name a few.

  • The new store will allow us to meet the customer where they hang put. I am pleased that Steen & Ström was responsive and proposed an opportunity to expand the store area, and at the same time move closer to the area of Emporia where the girls hang out, says Jonas Nilsson, Sales and Purchasing Manager at Kids Brands Store.

  • We are very pleased to be able to offer Kids Brands Store the opportunity to develop their store concept in a new corner location with good display opportunities, says Christian Brewaeys, Head of Leasing at Steen & Strøm.

Kids Brands Store has been in Emporia since 2017.