We are delighted to share that John Henric has opened another unit at Emporia, four times lager than the first one offering the full John Henric experiences!

Menswear brand John Henric continues its growth journey by expanding into a store four times the size at Emporia. The new 110 sqm store creates improved conditions for an extended assortment and a more complete product presentation.

“The expansion gives us the opportunity to further develop our men’s wear offering at Emporia – a segment that our visitors have truly been asking for,” says John Ekström, Co founder and CEO of John Henric.

The larger retail space enables a full presentation of the John Henric concept, with an assortment that includes suits, shirts, knitwear, outerwear and accessories. The store reflects the brand’s Scandinavian design identity, featuring light material choices and a cohesive blue color palette.

“Being able to offer John Henric a larger space that fully reflects their concept is an important step in our long term work to strengthen and broaden the menswear offering at Emporia – something our visitors have been asking for,” says Martin Lundquist, Center Manager at Emporia.

Over the past year, brands such as Oscar Jacobson and Polo Ralph Lauren have established a presence at the center, while several existing players – including Brothers, VOLT and Kings & Queens – have further developed their store concepts.