We are delighted that JD Sports decided to invest in their store in Field's. JD Sports works with different concept stores and the new store in Fields is a flagship store with the latest concept that is mainly characterized by the visual. This means that large parts of the store's inventory have been digitized, which of course provides a better opportunity to promote the current campaigns.

The expanded store space has enabled a significantly larger range, where JD Sport is testing various brands such as Montirex, Asics clothing and shoes, On running, Lacoste and others.

Our hopes are of course that we will be able to create even greater awareness of the company and at the same time offer customers a good shopping experience, says Anders Eye, Branch Manager JD Sports, in Field’s.

I am of course happy and proud that JD Sports chose to invest in a new store concept and a more spacious store in Field’s. It is the largest JD Sport store in Denmark with more than 750 square metres and it looks fantastic and takes JD to the next level, says Claus Adler Leasing Manager Denmark at Steen & Strøm Scandinavia.