Jack & Jones has relocated to a larger space at Allum shopping center, introducing a fresh store concept focused on simplicity and inspiration. The new store feels more spacious, with a grey-toned interior and various podiums featuring mannequins designed to inspire customers.

“Allum is a strong shopping destination near Gothenburg, and we’re thrilled about our new store location, which increases our visibility. not only is the store more spacious with higher ceilings, but the sales area has also been increased to 300 square metres,” says Niclas Johansson, Country Retail Manager Bestseller.

He also shares that the number of podiums in the store has been increased to provide customers with a visually simpler and more inspiring shopping experience. For instance, the pants collection is displayed on two large podiums featuring a total of six mannequins. “We are extremely happy with our new store. The feedback has been overwhelmingly positive. We’ve attracted many new customers who initially thought we were new to Allum!”

Albert Aguilar, Shopping Center Manager, adds: “It’s fantastic to see how successful Jack & Jones’ store relocation has been. They’ve been with us since 2006, and their new store concept has not only strengthened Allum as a shopping center but also revitalized their presence here.”