We are excited and proud that Jack & Jones is investing further in their store with an upgraded store concept and a new store facade. It all contributes to strengthen the overall experiance of Kupolen.

Jack & Jones is constantly reviewing their network of stores. An investment is now being made in Kupolen in Borlänge.

– We are thrilled and proud of the results of the refurbishment. The customer queue formed as soon as we lifted the store gate at the reopening, and both customers and staff are extremely satisfied. Our brand and products are now showcased in a completely different way, says Niclas Johansson, Head of Sweden Jack & Jones. Jack & Jones is excited about the future at Kupolen and the brand hope to be part of a positive trend towards an even more attractive shopping center Niclas Johansson continues.

Jenny Madi, the Center Manager at Kupolen, and her team are very excited and proud that Jack & Jones is making further investments. – Jack & Jones is a popular brand among our three million visitors yearly. We are delighted that they choose to invest further in Kupolen by upgrading their store concept and creating a new store facade, which contributes to strengthening the overall experience of Kupolen.

Niclas Johansson explains that the store’s renovation has resulted in a more visible shopping experience for customers and a brighter store in terms of the choice of colors for interior design. The store has been in Kupolen for 15 years, since 2010. According to Niclas Johansson, it is not only the customers who get a new and refurbished store. The investment is also for the sake of the staff. – For the past several years, we have also chosen to invest in our back office, where we want to create a sense of well-being and a sense of pride among our staff. We have of course also done this at Kupolen.

When it comes to Kupolen shopping center as a retail destination, he believes that there is a shared responsibility when it comes to creating an attractive retail destination, for stores and the owner.

The opening of the new store took place on 27 March.