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HIGHSCORE ARCADE CELEBRATED GRAND OPENING IN FIELD’S

We are very happy to welcome Highscore Arcade who chose Field's for their first new state-of-the-art arcade in Denmark.

Highscore Arcade – which is ready to take gaming to the next level – offering a fantastic experience for both children and adults aged 5-55 years. Highscore Arcade has opened in Field’s on the second floor next to the cinema.

Highscore Arcade is part of the Norwegian concept with three arcades in Norway and an ambition to to open more similar arcades in Denmark.

We chose Fields, Denmark’s largest shopping center, to open our first facility in Denmark. Our experience from Norway is that our business works very well in shopping centers, and at Fields we were also offered a very attractive location by the cinema and in the middle of the Fields food court, says Michael Kløvedal, Site Manager Highscore Archade Field’s.

The profile of Field’s visitors corresponds well to Highscore Arcades target group. More than half of Field’s nearly 9 million visitors annually are aged 25-59 years, roughly equal numbers of men and women. Ørestad, where Fields is located, has a young, solvent, and growing population who is looking for entertainment, gaming, experiences, nice places to hang out, and restaurants/cafés.

We want to be more than just a place to have a quick gaming experience and have created a concept where visitors can enjoy hours of fun and entertainment before or after a visit to the cinema, Royal Arena, or Fields’ many shops and restaurants, says Michael Kløvedal.

We are very excited to welcome another operator offering entertainment and experiences to our visitors. Highscore Arcade adds exciting gaming to our other already strong range of entertainment and activities such as Jumpyard, Nordisk Film, Sats and Vamoz Padel Center, says Claus Adler, Leasing Manager Denmark at Steen & Strøm.