This autumn has marked a significant phase of development at Field’s, and we're delighted that several tenants have invested in new concepts and expanded store formats.

BabySam has opened a new flagship store featuring Northern Europe’s first-ever Cybex Store-in-Store – setting a new benchmark in the baby retail category. Located on the first floor next to Zara, the new BabySam store is approximately 300 m² larger than its previous location. With this launch, the chain introduced its new concept BabySam 3.0®, designed to elevate the customer experience through thoughtful design, premium materials, and a calm, inspiring shopping environment.

The opening also included the launch of a strategic partnership with CYBEX: “Together, we’ve established the first Cybex Store-in-Store in Northern Europe. It provides access to exclusive collections, events, and brand activations – positioning Copenhagen and Field’s as a key launch platform for Cybex,“ said Kenneth Nørgaard, CEO of BabySam.

“BabySam’s new store is a fantastic addition to Field’s. We’re proud they chose our center to debut Northern Europe’s first Cybex Store-in-Store. In recent months, we’ve also welcomed RNLT-Store and Deichmann’s new store concept within just a few meters. Together, we’re shaping a more dynamic retail mix and delivering stronger customer experiences – and more is on the way,” said Janek Buksi Gram, Shopping Center Manager at Field’s.