DEICHMANN, Europe's largest shoe retailer, chose KUPOLEN in Borlänge, Sweden with its 4 million visitors annually for its further expansion.

The cooperation between Deichmann and Steen & Strøm is already extensive, with establishments in six out of a total of 10 shopping centres in Scandinavia.

We are delighted to open a store in Kupolen together with Steen & Strøm, where we can offer more Swedish customers our extensive and wide range of shoes for the entire family. With over 100 years of experience, we have quality shoes that match today’s fashion at outstanding prices. Like our current campaign “Love the shoe. And the price” describes, we want to share our shoe passion and we are very pleased to be able to do this with Kupolen’s customers, says Deichmann’s CEO in Scandinavia Thomas Christensen.

The cooperation between Deichmann and Steen & Strøm is already extensive, with establishments in six out of a total of 10 Steen & Strøm shopping centers in Scandinavia.

Deichmann will be occupying three former retail locations and will be based in an approximately 400 square metre facility on level 1 of Kupolen. The refurbishment has begun and is in line with Deichmann’s brand new store concept, which aims to inspire a great shopping experience. The store is expected to open in the summer of 2023.

We are very excited and proud that Deichmann chose Steen & Strøms Kupolen with its strong center management for its further expansion. The company’s offering complements and expands the current range of footwear at Kupolen, says Christian Brewayes, HEad of Leasing at Steen & Strøm.