
DEICHMANN 3.0 – AN EVEN BETTER SHOPPING EXPERIENCE AT BRUUNS GALLERI
We are very pleased that Deichmann is following the positive development of store upgrades in the center. Their investments strengthen the overall customer experience at Bruuns Galleri
Deichmann has officially opened its upgraded store at Bruuns Galleri, unveiling the new Deichmann 3.0 concept and delivering a more modern, enhanced shopping experience.
The redesigned store features clearly defined and inspiring zones for sneakers, fashion footwear, formal styles, and seasonal highlights – creating a seamless, intuitive customer journey and strengthening both navigation and in store inspiration. With more than 12,000 pairs of shoes from leading brands such as Adidas, New Balance, Nike, ARKK Copenhagen, Läst Copenhagen, Catwalk, and Graceland, the store offers a strong and relevant assortment across key categories.
“Bruuns Galleri and Deichmann have evolved significantly during the more than 20 years we have been part of the center. Our former location and store size could no longer support our modern retail concept – but the new store does. We are confident that the relocation and updated concept will create strong value for Bruuns Galleri, Deichmann, and, most importantly, our customers,” says Louise Skovdal, PR Specialist at Deichmann.
Claus Brændgaard adds: “We are very pleased that Deichmann is following the positive development of store upgrades in the center. Their investments strengthen the overall customer experience at Bruuns Galleri.”



