Lindt, which has enchanted the world with chocolate for over 175 years, now has an own 146 sqm store in Emporia.

Emporia has been of interest to us for many years and the establishment is important to strengthen our position in southern Sweden. We have been waiting for the right time to establish a store and now it is time, says Sanna Holst, Head of Retail at Lindt & Sprüngli (Nordic).

Steen & Strøm continues to develop Emporia, with 7.7 million visitors annually, to strengthen the position as the strongest shopping center in southern Sweden.

Lindt is a strong, established brand and represents a segment that our visitors have been asking for, so we are very pleased that they are joining us, says Martin Lundquist, Center Manager at Emporia.

The fact that Lindt is a welcomed addition to Emporia’s retail mix was evidenced by the large amount of customers during the opening weekend.

We’ve had a fantastic start in our new store. It’s so exciting with all the new wonderful customers entering and we’re looking forward to develop together with Emporia, says Ulrika Wigfors, Store Manager of Lindt Emporia.