As Scandinavia's leading shopping center company with well-attended shopping centers in attractive locations and with strong owners like Klépierre and the Dutch pension fund APG, Steen & Strøm is an attractive partner for several global brands.

We are proud of these partnerships, which also give our more than 60 million visitors annually the opportunity to participate in competitions and win great prizes. In 2023, Steen & Strøm had a collaboration with Disneyland Paris that developed into a partnership where the shopping centers offered the opportunity to develop activities for children and families where everyone could participate.

This year, the partner Disney is celebrating 100 years as a storyteller, and this will be celebrated in our shopping centers with an exciting treasure hunt and the opportunity to win movie tickets at Christmas.

During the year Field’s and Emporia also had an appreciated collaboration with Singapore Airlines. The visitors had the opportunity to win a fantastic trip for two to Malaysia or Singapore with amazing accommodation and exciting activities included. With the support of some of our retailers, the lucky winners also received great gifts to bring on the trip.

Through a collaboration with United International Pictures, young visitors to our shopping centers, including Emporia, Allum, Marieberg Galleria, Kupolen, Field’s, Bryggen, Bruuns Galleri, Metro, and Oslo City, were invited to an exciting treasury hunt and a chance to win tickets to the movie “Paw Patrol – The Mighty Movie” and a Paw Patrol kit. The collaboration has been a great success with a lot of kids participating in the treasury hunt and many who came to meet the Paw Patrol puppies with super power.