Allum is celebrating the opening of the newly refurbished H&M store, where style and inspiration have been taken to the next level! With an expanded space and an exciting addition of H&M Home, the store is now a true destination for both fashion and interior lovers.

Step into a fresh, beautifully designed environment filled with curated collections, trendy decor, and all the latest looks.

The biggest news is the addition of H&M Home to the store, which will help strengthen the overall offering. The store has been upgraded with a fresh new look and expanded space. We hope the newly refurbished store provides customers with an inspiring and enhanced shopping experience where the physical assortment and online offering seamlessly complement each other, says Louise Göransson, Expansion Manager Nordics at H&M.

We are thrilled that H&M has chosen to upgrade their store and expand with H&M Home. Both initiatives significantly enhance the customer experience at Allum, says Albert Aguilar, Shopping Center Manager.